Marketing Strategy Workshop

THE PLAN

Developing a brand’s marketing strategy requires an investment of your attention and a portion of your marketing budget.

Marketing strategy is the intentional and strategic approach a company takes in developing and implementing steps that will help their business grow and thrive.

Essentially, it is the outline or blueprint of how to tell one clear message across all your channels. Your marketing strategy provides the guiding principles for all video production, digital marketing, SEO, CRM, content marketing, and web design used to develop your advertisement.

THE PROCESS

MARKETING
STRATEGY

The Strategy will address
what the most important
goal is for the campaign and
will give you clear direction
that will drive results (lead generation, viewer
engagement, email
submissions, views, etc).

NEW STORY
WORKSHOP

Our New Story Workshop is designed to help your business pre-plan and design an effective, compelling marketing campaign and/or video that viewers will watch, click, and share. 

VIDEO
PRODUCTION

Production is the creation
of the video itself which includes
pre-planning, filming, and editing.

DURING OUR WORKSHOP WE WILL:

• Discuss your goals and objectives for your marketing campaign
• Define success for the campaign
• Define who your audience(s) are / could be
• Determine what calls to action(s) will be most effective
  Define your current marketing strategy
• Brainstorm ideas that can help market moving forward

AFTER OUR WORKSHOP WE WILL:

Deliver a detailed and actionable blueprint
based on ideas & goals presented during
the workshop which will include:

• Clear goals of marketing strategy
• Keyword development
• Creative treatment
• Initial shotlist concept
• Character brief
• Suggested types of potential video deliverables (ie
  bumper, brand story, content pieces, explainer, etc)
• Final budget development for overall marketing strategy

DURING OUR WORKSHOP WE WILL:

This workshop will inform the frame work for your video.

In the workshop, we will:

• Walk through our proven story structure with your team
• Define and agree upon goals of the project
• Develop 3-5 keywords for the video
• Build consensus amongst your team for the direction of the piece
• Discuss target audience for this piece
• Consult on key players / characters featured in video

AFTER OUR WORKSHOP WE WILL:

Perform research that supports the video production and marketing campaign goals:

We will deliver a detailed roadmap for your video production and marketing campaign which includes :

MARKETING

• ideal technology to utilize for the campaign
• ideal platforms to message i.e. social media platforms, marketing tools (Click Funnels, Kajabi, Active Campaign)
• Suggestions on Paid versus Organic advertising and how to best leverage both. Google Adwords, Facebook Ads, SEO, Content Marketing, Social Media Marketing, Email Marketing, and Push Notifications

VIDEO PRODUCTION

• Key characters and talking points
• Hand-picked inspiration to help guide the creative direction
• Mood board  and treatment to define the visual approach
• Soundtrack samples
• Sample script
• Proposed budget based off of the range you provide